Lao Zhang Ji : Recall the taste of homeland
Cheong Hoong's elder brother, “Lao Zhang Ji” has amassed various products which do not use chemical preservatives and flavours.
He went to neighboring countries until he found simple, down-to-earth and traditional culinary delights which have preserved their original flavours. Thus, by doing so “Lao Zhang Ji” has become a heaven for traditional food which has preserved the original flavours of yesteryears.
With the same philosophy as "Cheong Hoong", we want to let more people feel the strong flavor of the countryside, Cheong Hoong and Lao Zhang Ji work together to bring you the most natural flavor, reminiscent of the purest local sentiment.
We focus on bringing together well-known specialties from differrent places, hoping to bring back the roots of diverse ethnic flavors, and to develop and promote traditional local products, and share with you the eternal taste of this tradition.
Lao Zhang Ji also does not forget the original intention, in order to respond to the traditional culture of Chinese New Year, we will launch the New Year cake only in the New Year at a specific time, in order to let more people do not forget these traditional culture and food.